Knowledge Base

B2B Marketing Glossary

Explore essential terms, concepts, and industry definitions so your team can navigate modern B2B performance marketing with confidence.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Account-Based Marketing (ABM)

A B2B strategy that focuses marketing and sales resources on a defined set of high-value target accounts.

A framework for analyzing which marketing touchpoints receive credit for driving conversions.

The percentage of visitors who leave a webpage without taking any action or navigating to another page.

The ratio of users who click on a link compared to the total number who view it.

A marketing strategy focused on creating awareness and interest in a company's products or services.

Using email to promote products, share content, and nurture relationships with prospects and customers.

A prospective customer that has been researched and vetted by both marketing and sales teams.

The practice of optimizing websites to rank higher in organic search engine results

Optimizing the technical aspects of a website to improve its crawling, indexing, and ranking.